Critical component added to implant dentists` sales and marketing curriculum
Released on = October 11, 2006, 12:38 pm
Press Release Author = Pacific Implant Institute
Industry = Small Business
Press Release Summary = First Digital Photography Course to be added to Pacific Implant Institute\'s Implant Masters Program
Press Release Body = For IMMEDIATE RELEASE
Critical component added to implant dentists\' sales and marketing curriculum
Advanced dental procedures focus on the "how to" aspect of surgical and implant dentistry, but have rarely dealt with the communication tools available from other technologies which is really the "getting the message across" task.
The Pacific Implant Institute in Vancouver, Canada has added a Digital Photography Course Nov. 24th as part of the Implant Masters Program. This addition will be a \'first\' for implant institutes, and shall be instructed by internationally renowned cosmetic dentist Dr. Ed Lowe and his colleague Mr. Nelson Rego (CDT). They have instructed throughout North America before contracting with Dr. Ron Zokol to make the Pacific Implant Institute a permanent host affiliate. The Pacific Implant Institute has created a two day digital photography program that will encompass all phases of patient education, laboratory and communication, and portrait photography. The primary goal will be to teach dentist, dental staff, and ceramist how to incorporate digital imaging into their practices. The secondary goal will be to expose attendees to the different types of peripheral technology associated with digital photography.
From an initial diagnosis and treatment planning standpoint, digital photography allows dentists to document the patient\'s case and present it in a layout that is conducive to case acceptance and enrollment in treatment. The initial images can also be printed or emailed to other clinicians if it is an interdisciplinary case. Imaging software can be used to demonstrate the potential outcome of the case as an additional motivator for the patient.
Digital photographs during treatment allows the documentation of interesting aspects of the case and areas of interest from a dental standpoint in case the dentist desires to present this case in a lecture or publish the case in a dental journal. In addition, many dentists also like to take photos of unexpected findings where any clinical judgment may be queried by the patient or peers to defend decisions should such a situation arise.
The benefit of this technology is literally endless - and is not limited to in some cases tripling the case acceptance on higher end work (although who can argue with that?). Communication is improved, and there are fewer mistakes with lab work because everyone can see exactly what is being discussed, expected, and ordered.
Contact Phyllis for more information regarding this dental educational program at 1-800-794-8146. Email: Phyllis@piidentistry.com or explore www.pacificimplantinstitute.com
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